Email Fundraising Specialist

Website Greenpeace

Position Overview:

The Email Fundraising Specialist position is responsible for developing digital fundraising strategy and execution for Greenpeace US’ Marketing Department email and donation pages. The role requires strong writing ability and a deep understanding of digital communications, marketing, fundraising, project management, and usability. This role will work with Development team members to facilitate email and donation pages to grow, retain, and upgrade supporters for Greenpeace Inc. and Fund. The role will analyze digital fundraising results, as well as identify opportunities to engage potential donors in effective and innovative direct fundraising strategies.


The Email Fundraising Specialist will:

  • Collaborate with the Development and the Online teams to create and test  donor acquisition strategies and supporter journeys aimed at increasing retention rates through email and donation pages with focus on email lead generation conversion.
  • Conceive and implement consistent data-driven testing strategies to drive key KPI’s such as conversion, retention rates and LTV of donors.
  • Develop digital communications to offer active and lapsed donors regular opportunities to engage with Greenpeace.
  • Monitor KPIs for gift processing systems and donation pages, build strategies for improvement as well as troubleshoot potential tech issues.
  • Work cross-departmentally to coordinate messaging with an aim to provide an exceptional user experience that results in increased engagement and donations.
  • Create and monitor reports on all key KPI’s. Work with the data team to prepare reports to share with wider development and online teams.
  • Build and test donation landing pages using EveryAction CRM.
  • Oversee messaging and creative fundraising appeals. Ensure strong strategic messaging and creative tests to increase response.
  • Test digital cultivation and fundraising tactics for monthly donors and special contributors, such as middle, major and planned giving.
  • Build upon audience strategies that lift overall revenue and increase in support of Greenpeace’s mission.
  • Create and conduct the stewardship of campaign production timelines.
  • Other assignments as requested.

Minimum requirements for this position include:

  • Proven ability to drive digital fundraising income through proven tactics and data-driven testing and strategy.
  • Ability to analyze data and translate results into actionable steps.
  • Excellent project management and organizational skills.
  • Detail-oriented, able to juggle multiple priorities and excellent time-management skills.
  • Able to work both with a team and independently.
  • Strong copy writer for fundraising emails.
  • Basic understanding of HTML.
  • Self-starter with a positive attitude who enjoys working proactively and thinking creatively.
  • Contributes to the creation of a diverse, equitable, and inclusive work culture that encourages and celebrates differences.

Additional requirements include, but not limited to:

  • Minimum 3-5 years experience with digital fundraising.
  • Minimum 3-5 years of experience managing CRMs.
  • Strong data analysis experience.
  • Experience using A/B testing in advocacy, fundraising and/or marketing capacity.
  • Social media fundraising strategy experience.

Greenpeace welcomes and values a diversity of people, cultural experiences, and perspectives. Through our campaigning, we create solutions that promote environmental sustainability rooted in social justice. Our mission is to create a diverse and inclusive work environment that is a reflection of the global campaigns and missions that we champion.

Greenpeace is an Equal Opportunity Employer and does not discriminate on the basis of race, color, class, sex, gender, sexual orientation, disability, family/marital status, religion or other protected classes. We strongly encourage applications from marginalized communities. If you require assistance applying to this opportunity, please contact us.


Greenpeace USA values a healthy work-life balance and has flexible, family-friendly employment policies. Our competitive benefits package for full-time employees includes medical, dental, and vision coverage with low contributions from staff. We have options for pre-tax flexible spending accounts for medical and dependent care costs. Greenpeace employees enjoy generous 401K matching and time off for vacation, sick, personal, and parental leave. After five years, staff are eligible for a paid sabbatical. To encourage public transportation use and biking, we offer subsidies for staff who choose to bike or ride mass transit to work. Greenpeace is committed to the growth and development of staff and fostering a creative workplace culture. For more information, check out our benefits plan.

Only applicants eligible to work and live in the United States without any legal restrictions need apply for this opportunity.

Salary for this position starts in the $60k’s and is commensurate with experience.

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